Since the additional attention placed on the ongoing human rights violations occurring in the Gaza Strip against Palestinians began, communities worldwide have rallied to show support and protest Israel’s actions against civilians.
This includes the K-Pop community, as fans have worked online and offline to show their support through boycotts, and attempted to inform idols about their boycott related choices.
Fans of HYBE groups have continually protested against the company’s choices, with a large focus on HYBE America CEO, Scooter Braun. This has manifested in protests in person and fans have encouraged boycotts of all things coming from the company.
#BOOTTHESCOOT
footage from the in person protest at hybe america! #HYBEDivestFromZionism #하이브는시오니스트를퇴출하라 pic.twitter.com/KUuLhLWS9k— blossom ⁷ (@honeybeejimin) March 23, 2024
However, fans of TXT recently have pushed back against boycotts.
TXT’s upcoming album Minisode 3: Tomorrow is set to be released on April 1 and the group is preparing to embark on their third world tour, Act: Promise.
Following the guidelines of the boycotts, TXT’s tour and release would be included.
However, some fans feel that boycott efforts have placed an unfair focus on TXT, shown through support of other HYBE artists’ releases and results.
— Sam ☆༊ (@soobxtxt) March 27, 2024
Hybe only has one group which is txt i guess.
Bcz txt announced their album "whole hybe stans, some moamultis boycott album"
Txt announced concert "again them boycott concert"
Like why? Why is this boycott only valid for txt?— Nus (@TxtSYBTK) March 27, 2024
i stan txt, not the company.
idc what the company does, im here only to support the boys. nothing else.mind you, contents, songs, albums, and tour are part of their hardwork and the staffs who have been doing their best.
if you want to sabotage everything they do, just unstan.
— nabila
🪽 (@euphoriacyj_) March 27, 2024
A new hybe gg made debut and their streams were high, a recent gg cb from hybe was so successful even with all the hate, other hybe group streams are rising day by day….THIS IS NOT FOR COMPARISON, ALL I WANT IS THAT MOAS OPEN YOUR EYES AND MOVE FOR TXT…ITS OUR TIME NOW
— ⁷♡⁵ ✶༊ (@yeonbae1302) March 27, 2024
newjeans also have a literal tour happening and everyone is talking about buying their tickets even non fans ….. why is the boycott specifically only about txt https://t.co/N6mKB7lgeS
— the etym chapter (@cyjrgo) March 27, 2024
hybe boycott? fuck your performative activism im going to be streaming txt https://t.co/Q3PdgZoYLv
— aurora ✶༊ (@OX1LOVEPOEM) March 27, 2024
On the other hand, many have stated that the boycott targets all artists rather than focusing on TXT, and that the purpose of the boycott goes beyond any streaming result. Many TXT fans increased protesting efforts following the discovery of a Zionist included in TXT’s album tracklist.
me saying “hey, we should boycott this awful company that’s openly allowing a zionist into their brand identity” is not me saying “ i hope txt fail and flop and they never get another comeback and they’re all horrible people” idk why everyone acting as if it is
— jane
(@tyunitup) March 27, 2024
I’m so done with u people THIS IS A FUCKING GENOCIDE NOT A GAME NOT A FANWAR UR SOOOOO INSENSITIVE pic.twitter.com/K4LmAiqeKm
— PIGTAILS IS PALESTINIAN (@pigtailsgyu) March 27, 2024
everyone making this boycott and everything about txt/kpop and making it into fanwars are disgusting. it’s SOOO much bigger than that. when will you people open your eyes?
— cam🪽| STRIKE WEEK! (@momentsofsoobs) March 27, 2024
You can read more about HYBE protest efforts below.
#HYBEDivestFromZionism — Why Netizens Are “Singling Out” The Big 4 Company
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