Makeup Brand Peripera Accused Of Plagiarizing NewJeans Design For PHONING

A makeup brand in South Korea, Peripera, has been accused of plagiarism. According to angered fans, they have plagiarized the unique Y2K design of NewJeansPHONING app. Peripera created a similar design to promote their new collaboration with Maltese Arc.

The designs were based on a social media messaging concept. Both designs featured a highlights or stories reel at the top, and post bubbles below.

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NewJeans’ PHONING. | PHONING

Peripera used a similar concept for their promotions.

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Peripera’s design. | Peripera

Even the messenger design was similar.

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NewJeans’ PHONING. | PHONING
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Peripera’s design. | Peripera

NewJeans was the first in the industry to focus on a Y2K, kitschy, retro concept. The PHONING design perfectly embodies this theme.

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NewJeans’ PHONING. | PHONING

It is no wonder that fans are upset by Peripera’s designs. The pixel font and overall vibes are similar.

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The “video call” function also looked similar to each other.

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Peripera’s design. | Peripera

On the other hand, some argued that it was a simple and common enough design.

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NewJeans’ PHONING. | PHONING

Some even pointed out the similarities in the logos. While the pixelated font can be considered a staple of Y2K themes, the Peripera logo seems to follow NewJeans’ font, down to the cursive inserts and the regular sans font.

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Logo comparison. | Nate Pann

While many are upset at the similarities, others encouraged people to wait for an official statement. It was possible that both were worked on by the same designer.

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| Nate Pann
  • They’re exactly the same. I’m curious to hear Peripera’s POV. I wonder if ADOR gave them permission or if the designer was the same as PHONING’s.
  • They completely stole it.
  • It doesn’t seem like Peripera and it feels too much like NewJeans. At first, I thought it was a collaboration.
  • Huh…? This isn’t plagiarism. What is plagiarized?
  • I felt it from back then, but don’t you think that PHONING’s design is too tacky? It’s like a Bono Bono PPT.
  • If it’s a parody, it wouldn’t matter, but they are using this for business purposes. They crossed the line.

Neither Peripera nor ADOR has spoken up on the matter yet.

 



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